All small business owners are looking for ways to get their marketing campaigns up and running. To be quite frank, a lot of the methods that are popular are useful for large enterprises or require a budget that will not bring a return on investment. So keeping this mind, we compiled some free marketing tools any business can use.
- Answer the Public
Answerthepublic.com is a completely free website and a great tool to determine the topics and questions that surround primary keywords that you want to rank. Once you have this information, try to answer as many questions as possible with your content so that when Google is checking which websites have the best information about this topic, your website will be ranked higher and you are more likely to convert the people who visit because you have the best answer.
- Open Site Explorer
If you want to build domain authority you must understand your own link profile and the profile of your competitors. With Open Site Explorer you can enter a competitor’s URL and find all of the sites that have links to your competitors’ website and not yours. If you see a great strategy that your competitors are employing, do not hesitate to steal a page from their playbook.
- Screaming Frog
Screaming Frog has become the go-to tool for practically everyone in the industry. With this tool you can crawl through up 500 pages for free, anything above that number will require a subscription. But 500 free pages is usually plenty enough for most small businesses. With Screaming Frog you can find broken links, audit your redirects and find pages that are missing metadata
Siteliner is a cool tool for duplicate content analysis. While they do limit the amount of pages you can crawl via the trial version, it’s usually enough for small businesses. All you have to do is enter your URL and it gives you helpful information such as common content, unique content, duplicate content, text to HTML ratio and much more.
- Portent’s Title Generator
This tool will get rid of writer’s block forever. Here you can enter a topic that you want to write about and it automatically generates title ideas for you. Some of them are downright hilarious but on the other hand if you want to attract a reader’s attention you have to give them something exciting right off the bat.
- Google Keyword Planner
If you are looking to launch a pay-per-click campaign Google’s Keyword tool will be very useful. The opportunities are endless when setting up your Adword campaign. For example, you can use the search volume calculator feature. Using this feature you can find out how many people searched for a particular keyword each month for the past year. Then you can you add an extra layer with location targeting to forecast how many monthly impressions you will get for that keyword in your area.
- Moz Local: Check Listing
Every small business that wants to do business locally wants their name, address and phone number (NAP) to pop up in search engines. However, to get this accomplished, their NAP must be consistent across all citation sources such as Facebook, Google, Yelp and others. This tool allows you to audit your NAP and fix it by yourself or you can pay Moz Local to do this for you.
When running an SEO campaign, researching your keywords is an absolute must. With Keyword.io you can get keywords suggestions from sources such as Google and Fiverr so you can target the right keywords and build creative content around the correct topics. Even though with the free version you will not receive important information such keyword competitiveness or search volume it still gives you valuable metrics as well.
- Facebook Audience Insights
If you are doing content and market research, this tool is simply indispensable. You can toggle through all the options and view specific demographic information about your audience. This will help you create content your audience will love. So if you are a small business, simply type in your service area, toggle the advanced option, click “Home” and find out right away what homeowners in you area are in to.
Followerwonk is a great tool for analyzing your Twitter followers. You can also use it to search for things like Twitter bios, drill down by location, accounts overlap and much more. This tool can take some of the pain out of finding people who can help your brand the most.